The vision to make dreams work.
We combine foresight and experience when counseling clients who seek prudent action, guided by reason and executed with skill.
Your business is more than a job, its your dream - protect it. We solve problems, present ideas, develop solutions to overcome obstacles and measure results so you achieve that dream.
Our services are focused on Marketing, Design and Consulting with a goal of providing you with the absolute best solution possible when a challenge is presented that stands between you and your dreams.
Consulting as a team
Operate as one firm, giving each other support and coaching
Consultants adhere to the Standards, Values and Practices of the Firm. Continually work towards building meaningful and lasting relationships with our clients. Our agents put the clients' interest above their own interest and deliver more value than you expect.
Our consulting model produces a synergy that allows clients to benefit from all the firms knowledge. Each focus is contained within the firm.
A creative start.
'Jacob Cane' was originally used as a pseudonym for artwork created by our founder more than 25 years ago. Seeing some success as an artist, the name continued to be used and was first registered as a business name in 1995 as Jacob Cane Design.
Starting off as a freelance graphic artist and web developer, the challenges of self-employment were quickly learned through the course of business. As many other self-employed persons often realize, to be successful it was necessary to create a business structure and strategy that was more than billable hours spent on a project.
To be successful the freelance model had to give way to the consulting and service model needed to build lasting relationships with our clients and truly service them as a whole, thus the firm was developed and named Jacob Cane & Co.
Using this model, the client is put at the center and we look at the business as a whole and how we can make it successful or run more efficient, not just work on the piece we were freelanced to complete.
Our passion, obsession even, is to make business owners realize their dreams. It's part of the American dream, set out to create and build something from nothing!
The vision to make dreams work.
Jared was born in Lafayette Indiana. He attended Purdue University in 1997. Since he can remember it has been a dream to own a business and help others achieve the same goal. He founded Jacob Cane & Co in 1995 to provided the absolute best marketing and consulting solutions available to his clients.
In his free time, Jared enjoys reading, painting, playing racquetball and growing strawberries!
Marketing Consultant, President and founder of Jacob Cane & Co.
Purdue University, West Lafayette, IN 1995-1997.
School of Technology, Technical Graphics Communications.
Founded Jacob Cane & Co., Indiana Corporation, 1995 - Marketing & Consulting firm.
Founded Capital Options Inc., 2005 - Financial and Business Services Corporation
Co-Founded a Real Estate Brokerage firm, 2006 - Real Estate Investment and Brokerage services
Licensed Real Estate Brokerage, Indiana 2006
Studied Business economics and formation, 2006, Sutton, Graham, Kiyosaki, Morris, McQuown
Studied Governmental history, 2007, Shlaes, Carr,
Studied Business history, 2008, Chernow, Mellon
Co-Founded Lafayette Busienss Networking LLC., 2008 - Local business networking and community outreach group.
Co-Founded Citizens In Action LLC., 2007 - Community organization and education.
Professional Marketing Consulting Summary
Market Penetration: Developing a model that moves an entity from a monolog to a dialogue with the customer is now required. Disseminating information is no longer effective by itself; customers demand interaction to achieve brand loyalty.
Brand Management: Focusing on a consistent brand message across all forms of media is key to establishing and managing a successful brand. The objective being to build an impenetrable moat around an entity using the brand thus creating competitive advantage.
Initiatives and Main Contributions
Founded Jacob Cane & Co.
Served as President and Chairmen of the Board from 1995 to present.
Business model - Created a unique business model for the foundation of a marketing firm that focuses on client success as the means of obtaining future business.
Combined three central services as divisions of the company: Marketing, Design and Consulting. Thus allowing the client to have the means of managing they're marketing needs from one source.
Created structure and systemized our approach to problem-solving.
Developed, "Measure results, Achieve dreams". ® Which has become the core of our company and our thinking.
Developed, "Amplified and Validated Marketing" ® (AVM). The theory put into practice, a consistent brand message used across all media simultaneously produces a lasting and favorable impression on the target audience.
Developed, Custom Graphics, Company standards
Innovation and Standards, Web Development
Innovation and Standards, Analysis, Strategy, Planning & Growth consulting studies.
Trent graduated from Purdue University with a Bachelor in Industrial Management 2002 and received a Master of Business Administration (MBA) from Indiana Wesleyan University in 2005.
QuickBooks Online Certified ProAdvisor
Aviation – Licensed Private Pilot
Chamber Council Member, Greater Lafayette Commerce Lafayette, IN
Member of Youth Entrepreneurship committee
Loaned Campaign Representative, United Way Lafayette IN
Write articles for the Disaster Action Team newsletter
Grant Review Panelist, Tippecanoe Arts Federation
Small Business of the Month Award Winner, Greater Lafayette Commerce, May 2019
Top 40 Under 40 Award Winner, Tippy Connect Lafayette, IN
Business Consultant, Jacob Cane & Co.
Owner/CEO, Therapy Solutions Lafayette, IN – February 2014 – Present