Today I’m going to show you an EASY way to get more traffic.
In fact, I recently discovered this tactic to boost organic traffic to websites pages by 34.89%.
And the entire process took about 60 seconds.
With that, here’s how this tactic works…
In this study, HubSpot and Outbrain teamed up to analyze 3.3 million headlines. Their goal? To figure out WHY people click on certain titles.
And one of their insights blew my mind.
They discovered that titles with [brackets] and (parentheses) got 38% more clicks than titles without brackets and parentheses.
Here’s an example from the study:
A Look Inside Mashable’s Evolution [Interview]
Why does this work so well?
According to the authors of the study, brackets give potential readers a “clear picture of what lies behind the headline”.
So when you let people know that your content is a video, infographic, blog post, or interview, they’re MUCH more likely to click.
As soon as I read that finding, a thought popped into my head:
“Would this also work for title tags?”
After all, your organic click-through-rate is a super important Google ranking signal.
This shouldn’t come as a surprise…
If lots of people click on the same result, it sends a strong message to Google:
“Searchers want to see this page!”
And Google will push that page to the top.
SERP CTR rankings
(And even if CTR wasn’t a ranking factor, improving your CTR is one of the easiest ways to get more traffic. Think about it: if you double your clicks, you double your organic traffic to that page… without needing higher rankings)
Anyway, I wanted to see if brackets and parentheses could improve organic CTR.
Example, changing a title tag from this:
E-commerce SEO: The Definitive Guide
E-commerce SEO (Advanced Guide + Step-By-Step Case Study)
And it worked!
After a few days (it took a while for Google to crawl and index the new title tag) organic CTR will shoot up… along with a 34.8% boost in organic traffic.
The best part?
This doesn’t just work for blog posts.
For example, let’s say that you run an e-commerce site.
Well, most product page title tags look exactly the same:
White Tennis Shoes For Men
Look how much more enticing this title tag is:
White Tennis Shoes For Men [Free Shipping]
How about another example?
Let’s say you run a marketing agency.
And you have a landing page optimized around the keyword: “digital marketing agency Lafayette”.
Put yourselves in the shoes of someone that just searched for that keyword.
Which result would you rather click on?
Obviously, option A.
With that, here are a bunch of brackets you can add to the end of your title tags:
(And Why It Matters)
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