What's your dream?
The vision to make dreams work.

What's your dream?

The vision to make dreams work. It's more than a slogan, it's the basis of what we do for you. Problem-solving, targeting, guidance, strategic planning, market consulting all go into developing a marketing campaign for you that is tailored to your exact needs designed to accomplish one thing... your dream realized.

YOUR DREAM REALIZED

Marketing has changed rapidly over the past decade. There are now more methods available to reach your target audience. You can now stay engaged with your customers defiantly. This increased engagement has created a new problem. How do you penetrate the white noise of social media and online advertising?

Cutting through the white noise and connecting to the customer is what we help you do.

We design marketing campaigns that connect with the correct people in the place they want to receive the information and at a time when they are most likely to act - This increases customer conversation and leads to more sales.

What goes into an effective marketing campaign?

Research
  1. Research the marketplace. Determine the need for your product or service. Find competitors that might be offering this same service or product. Examine the differences between the competitors and your business. Find a unique feature about your product or service that sets it apart in the marketplace.
  2. Determine your target market based on demographics. Creating a demographic model of your ideal customer helps us determine which media outlets will be the most effective.
  3. Research and learn the correct price, selling message and product or service benefits. Pricing is determined by a determining sales margins and marketplace price acceptance.

    How brand value effects product pricing

Product Development
  1. Make adjustments to your product or packaging to better reach the marketplace based on the findings of our research.
  2. Develop a brand message that positions your product or service in the marketplace. This message contains information about your brand and product to make it stand out in the marketplace.
Promotion
  1. Promote the product or services consistently through all media outlets. TV, Radio, Direct Mail, Digital (website, social media, blogs).
  2. Use public relations to generate free media attention about your product.
Feedback loop
  1. Engage with your customers to learn from their experience and then use this information as a feedback loop fuel your research and continue to refine your service and brand message.

Learn more about our Marketing & Sales services

Talk with an Marketing & Sales speicialist now

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Types of marketing we can deploy.

Proximity Marketing - Use Wifi or Bluetooth to send promotional messages to customers' smartphones and tablets at close proximity.

Relationship Marketing - Building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing).

Transactional Marketing - Encouraging consumers to buy using coupons, discounts, liquidations, and sales events.

Word of Mouth Marketing - Passing of information from person to person by oral communication.

Viral Marketing - Getting your customers talking about your products and services is very important to growing awareness for your business.

Evangelism Marketing - Develop raving fans who become advocates of your brand. "Achieve something that is worth its weight in gold.. brand evangelist" – Jacob Cane".

Event Marketing - Creating events for the community to participate in which having your products and brand as the centerpiece.

Seasonal Marketing - Seasonal events offers a great way to meet new consumers.

Mass Marketing - Purchasing large blocks of TV, radio or print advertising space.

PR Marketing - A great marketing strategies always involves an active PR strategy.

Scarcity Marketing - Controlling how much product is available at one time. Demand effects price and sales.

Email Marketing - Collect and organize emails for potential prospects and existing clients.

Direct Marketing - Communicate directly with customers and prospects through mail, email, texts, flyers and other promotional material.

Direct Mail Marketing - Mailing flyers to a targeted group of potential customers based on geographic location.

Call to Action (CTA) Marketing - Converting web traffic into leads or sales on websites using text, graphics, or other elements of web design.

Inbound Marketing - Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

Online Marketing - Promoting your brand and products through online media, websites, blogs, banners, online ads (Google Ads, etc).

Content Marketing - Write and publish content to educate potential customers about your products and services.

Search Marketing (SEO) - Proper placement of your company, brand and products in search results to be easily found by customers.

Social Media Marketing - Promoting your products and brand through the use of effective social media ad campaigns. Engaging with your customers.

Jacob Cane & Co Consulting as a team

WHAT'S YOUR DREAM?

The vision to make dreams work.

Tell us about the goals you have set for your business and we will work to make them a reality.



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What can we do for you?

In order to penetrate the white noise that exists when trying to get your brand seen and your message heard you need a focused and targeted campaign. We will create the perfect message using our proven content marketing techniques then automate the delivery of your content using our inbound marketing technology which will result in more business from qualified leads. Our technology allows you to track the process from unknown prospect, to lead, conversion and finally customer.

  • Perfect the message
  • Promote a consistent brand
  • Streamline the process
  • Automate delivery
  • Save you time and remove the hassle
  • Increased traffic and sales
  • Improved Google ranking
  • Trackable results
Jacob Cane & Co.

JACOB CANE & Co

The vision to make dreams work.